We love SEO

SEO is Our Bread and Butter – Here’s How We Drive Real Results

At digital-marketing.ie, SEO isn't just a service—it’s our bread and butter. We take a no-nonsense, results-driven approach that gets our clients found, ranked, and converting. Here's a simple breakdown of how our SEO process works, especially for ecommerce businesses looking to scale quickly.

Step 1: Keyword Research with Precision

We begin by identifying high-volume keywords using tools like SEMrush. Specifically, we focus on search terms that generate over 1,000 monthly searches. This ensures that the effort we put into optimising your pages targets terms that can actually drive traffic and sales.

Whether you're selling products or services, we’ll break down what’s ranking in your industry and match those opportunities with what your website has to offer.

Step 2: On-Page Optimisation That Delivers

Once we’ve locked in the right keywords, the next step is optimising your site pages for those search terms. We use Yoast SEO to guide this process, ensuring every page hits a “green light” in terms of readability, metadata, and keyword placement.

But we don’t rely on plugins alone. We manually write or edit each page’s content to ensure it’s rich, useful, and aligned with your target keywords. This handcrafted approach means your content doesn’t just rank—it converts. We then assure page speed, loading are great with a piece of software called gtmetrix.

Step 3: Strategic Link Building with an Irish Focus

Backlinks still matter—and we take this part seriously. We maintain a comprehensive network of relevant Irish websites, from press outlets and blogs to industry-specific domains. This allows us to build quality backlinks that point to your site’s key pages using the right keywords.

The result? You don’t just rank higher—you rank for the right searches that bring in qualified traffic. These backlinks are all monitored our end with a black links monitor system.

Step 4: Transparent Tracking Through Your Own SEO Dashboard

You’ll never wonder what we’re doing or how your SEO is performing. Every client gets access to a dedicated SEO dashboard where you can see the 50 or so keywords we’re actively targeting each month.

You’ll get daily updates on your rankings—not just on Google Search, but also on Google Maps and Bing. This gives you a full picture of your SEO performance, and lets you track progress in real time. Serprobot is the software company we have partnered for this.

Let’s Get Your Site Ranking

Whether you're an ecommerce brand or a local business, our proven SEO process helps you climb the search rankings quickly and sustainably. If you're ready to start seeing results in a matter of weeks, get in touch with us at digital-marketing.ie today.